Fresh, Authentic Global Flavors in Our Food and Beverage Products in Canada

Massa Industries Ltd. (Canada) is dedicated to providing Canadian grocers with a diverse range of high-quality ethnic food and beverage products.

A black and white silhouette of a bunch of vegetables on a white background.
  • Our Mission

    Our mission is to provide the highest quality food and beverage products sourced both locally in Canada and internationally. We are dedicated to supporting and empowering the farmers, cooperatives, and dry mills we partner with, striving to enhance their quality of life and add value to the supply chain. As a leading food and beverage importer, exporter, distributor, and wholesaler, we are committed to integrity, honesty, and transparency to ensure we maintain strong, trustworthy relationships with all our stakeholders.

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  • Vision Statement

    We strive to maintain the highest quality of food and beverage products and uphold high standards of service.

About Us

Your Trusted Food and Beverage Wholesalers in Canada

Massa Industries Ltd. (Canada) is a Canadian company that provides consumers access to quality ethnic food and beverage products through philanthropic and ethical practices.We have been importing fresh produce, dry goods, frozen foods, and beverages such as coffee, tea, and juices from various countries around the world. We have carved out a market presence in different communities, focusing on creating a steady and reliable supply chain of foods. As food and beverage importers and exporters, we offer grocers a wider variety of products than what their current individual suppliers provide.

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  • A bag of kingzi fine cassava flour sits on a table


Our Food and Beverage Company Overview

Massa Industries Ltd. (Canada) is a Canadian company that provides consumers access to quality ethnic food and beverage products through philanthropic and ethical practices.We have been importing fresh produce, dry goods, frozen foods, and beverages such as coffee, tea, and juices from various countries around the world. We have carved out a market presence in different communities, focusing on creating a steady and reliable supply chain of foods. As food and beverage importers and exporters, we offer grocers a wider variety of products than what their current individual suppliers provide.

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Our History

Massa Inc. was founded in 2015 in Toronto, Ontario, Canada, as a privately held corporation by Assadou Mwumvaneza. He identified a significant opportunity in the food and beverage industry due to the influx of immigrants migrating to Canada, who demanded foods with familiar flavors from their homelands. This realization led to the inception of Massa Inc., which initially only focused on importing coffee and tea.


In 2017, the company was renamed Massa Industries Ltd. (Canada) to reflect its expanded operations, which now include a wide variety of bulk products such as beans, peanuts, maize, various flours, and frozen products.

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  • A package of massa frozen chapati is shown on a white background

Assadou Mwumvaneza

Assadou Mwumvaneza is the Founder of Massa Industries Ltd. (Canada). With a deep passion for business and a commitment to filling the gap in the market for ethnic foods, Assadou has been key to the company's development and success. His experience in forming strategic partnerships and his dedication to addressing market needs drive the company’s growth. Apart from work, Assadou enjoys reading, sports, fitness, the outdoors, and traveling.

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